Research has shown that long-tail keywords generate more featured snippets than short-tail searches. When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want. You can do this manually by typing them in one SEO Anomaly by one or importing a file with multiple keywords.

Check Search Intent and Match Your Content to It

LSI keywords (aka latent semantic indexing) refers to related phrases that a search engine like Google can use to get a better understanding of a page’s content. However, they’re not entirely synonyms, but rather phrases and words that are closely connected to your main keyword. It should be easy for users and search engines to find their way around your site. Not only should your pages be straightforward to navigate, but it should also look professional and attractive. However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business.

Does Google Ever Change How It Ranks Websites?

Probably the reason you didn’t have a post like this to reference 7 or 8 years ago is because Long Tail Pro didn’t exist back then! Imagine trying to write this post and give examples like you did, but using manual keyword research methods and analysis. You might have never written the post because it would be too long. Trying to explain some of these advanced tactics without the simplicity of Long Tail Pro would be much more difficult.

A guide to Google Search ranking systems

A big traffic spike followed by a small amount of traffic for a long period is a sign of a topic with waning interest. Content Explorer lets you search a database of over 1.1 billion web pages for mentions of a particular word or phrase. Within that index, there are currently over 47 million pages from YouTube. Google has sent over 160,000 views to our YouTube videos in the last ~12 months. This is particularly useful for timed quizzes or assessments where respondents need to rank items under time constraints.

Your store structure and data help Google classify your store and better understand your content (and products). If you want a good stream of free traffic while simultaneously boosting brand equity, then upgrading your Shopify SEO strategy should be on top of your to-do list. When it comes to Shopify SEO, there is no greater goal than getting your Shopify store to rank first on Google, organically.

• You need images that illustrate concepts, add value, and match the intent of the keyword.
• It’s likely that your website already undergoes regular maintenance to check for things like bugs or server errors.
• But when we got this infographic in front of the right people, they were happy to embed it on their blog.
• Google’s Ad Rank algorithms are defined by three core factors we’ll look at in a minute.
• Since Google doesn’t want a reputation of sending people to frustrating, poor-quality websites, sites with slow load times get deprioritized by Google’s algorithms.